This popular holiday works for any industry, not just retailers selling confectionery or in hospitality … you just need to start promoting it – NOW!
Every business can include and use an Easter promotion in their marketing plan! After Christmas, Easter has fast become one of the most profitable holidays of the year. With 2 public holidays making a long weekend for many of the general public and your customers. This holiday adds a boom in tourists, spending and weekends away – all helping the retail and hospitality industry, but it can also help to increase turnover for many other B2B and B2C businesses, you just have to put a little thought into it.
The Australian public are now expected to spend around $3 Billion on Easter. So let’s get a piece of that egg …
Think about it … How can your business use this occasion to generate additional turnover?
You can run a competition with an Easter theme; in 2014 we ran a competition here at Smart On Hold Options, our aim was to gain referrals, enquiries and donations to “The Starlight Children’s Foundation” that we sponsor here. We gave away one 10KG block of Cadbury Chocolate to a very lucky winner …
This was such an easy thing to implement, the prize was delivered straight to the winner, we never touched it, just ordered it well in advance. The winner was egg-static about winning it – I wonder if he has finished the chocolate yet?
Then the marketing came into play; we created some tickets, a few Facebook posts and together with our On Hold Messages and customer interaction we got the word out there about our Easter Competition.
So what are the keys for your business to make the most of Easter in 2015;
- Social media; its quick and easy to use, promote to your current community and get them sharing for extra chances to win.
- Use your Messages On Hold to promote the competition, every time someone calls get a message to tell them how they can enter! Then you know that every caller is going to know about your promotion
- Keep the promotion simple; don’t over complicate things – a prize that’s related to the season, promoted well, is all you need.
There are so many options that you really can make the most of this public holiday that is getting more popular every year!! So, what could your business do?
Don’t just sit back and wait for Christmas to get your sales and competitions in place – use Easter and talk to your customers, better yet let us talk to them for you!! We can create a message for your phone to use On Hold, promote an Easter sale, a competition, special event or even if you are going away over the holidays … Let your customers know about it; make relationships with your customers this Easter!