Imagine yourself waiting on hold, hearing the same old outdated on hold recording you’ve been hearing for years. You’d probably feel pretty bored and frustrated, right? We’re guessing you don’t want your customers feeling like that when they wait on hold, so it’s important that you know how to keep your on hold space fresh. Why not make interesting, informative and progressive on hold recordings a priority for your business? Taking a set and forget approach doesn’t just alienate your customers, it also means you miss out on valuable marketing opportunities. click here to request a copy of our free report “7 Simple, but Devastatingly Effective Ways to Skyrocket Your Sales and Build Your Brand Recognition Instantly with Smart, Highly Targeted On Hold Messages” valued at $27, yours FREE…
Updating Your On Hold Recordings
How often you should be updating your on hold recordings depends on the particular needs of your business and your customers. Some businesses can get away with updating their messages a few times per year, while others may need a new recording every month. Your guide should be how often you customers call – if they call regularly, it’s important that you update your messages on hold quite frequently.
Whether or not your customers call every day or every 6 months, you should always actively seek to update your messages with information about new products/services, events, news or specials.
Got on hold music? You should update this too, as listening to the same piece of music over and over again can be even more frustrating than outdated voice recordings!
Is it time to update?
Consider the following:
- Are your current on hold recordings out of date in any way?
- Have you got a new product or service to promote?
- Are you running any promotions or specials?
- Can you pre advise when you will be closing or staying open over a holiday period?
- Has your business won an award or achieved something worth sharing?
- Is there a seasonal event coming up soon?
If you answered yes to any of these, it’s probably time to refresh the information in your on hold recordings.
When you should definitely update your messages
You should update your on hold recordings when you have the following:
- New products or services
- Changes to your business
- Special promotions or discounts
- Exciting news or upcoming events
On hold recordings are most effective when they’re updated regularly, so don’t put off updating yours.
Think it’s time to update?
We can help. Creating and updating on hold messages, voicemail greetings and on hold music is our speciality. Give us a call on 1300 467 646 to find out more. Or click here to request a copy of our free report “7 Simple, but Devastatingly Effective Ways to Skyrocket Your Sales and Build Your Brand Recognition Instantly with Smart, Highly Targeted On Hold Messages” valued at $27, yours FREE…