In previous articles, we have already discussed the rewards and importance of integrating messages on hold solutions in business, especially in marketing campaigns. Contrary to popular belief that it’s merely a time killer, an on hold message can also function as a tool to retain callers long enough for somebody to take their call, reducing …
Contrary to long-standing belief, on-hold messages aren’t only meant to let time pass while customers wait for their calls to be taken. In business, they can be used as an advertising tool to achieve a range of goals such as effective branding, increased enquiries, sales pitches and interacting with customers – albeit indirectly. Reasons Why …
Like any other business decision, making on hold message may need you to do the necessary research, knowing that it entails financial investment on your part. Besides, this can also greatly affect the way you handle your customers, which makes it equally important to look for reliable experts to do the task, from writing the …
Have you ever watched or heard a commercial jingle on radio or TV and it gets stuck in your head for hours or even days? This is the sign of an effective jingle. An effective jingle has five elements, they are: short and simple, catchy, have a positive emotional appeal, a message that sums up …
Writing is hard. For our copywriters, it takes mastery to write excellent F. To most people, writing is a grueling communication skill best left for the esoteric nerd, the patient wanna-be writer, or even for the bored housewife. It’s harder than speaking. Period. Now, I’m not going to make you look at writing from a …
Do you know that an effective on hold ads in real estate directly results in only 1 or 2 extra sales per year? Not quite the figures you’re expecting, right? In fact, it doesn’t really matter. What matters most is how on hold messages significantly enhances your overall image branding. Still not convinced? Here’s a realization …
On hold messages can build customer loyalty when you use the right marketing message. Before we indulge you in how to earn customers loyalty through messages on hold. Listen to this. We have all been offered loyalty cards and schemes for many years. With ways to gain points to spend in store, vouchers and other …