According to Google, thanks to the prevalence of mobile browsing, people are now living in ‘micro-moments’. Which is why micro-moments marketing strategy becomes a trend today. This means they are reflexively turning to their devices (usually their smartphones) to act on a need to learn something, do something, discover something, watch something or buy something. …

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It’s hard, but it’s the most important thing a company can achieve: aligning their media and messages to hit their target market or customers. Not sure where to start? Well, you should work out the following; Target Market: who is your ideal customer, work out this and then you can work out the others. Are …

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