As a business there are several ways for you to imprint to your clients that you care, that they matter and that they are important. One way it can be expressed is when they call in to your business through messages on hold. Their experience from the point they start dialing, to being put on …
Is your holiday marketing up to scratch? It’s the start of the final quarter of the year and before you know it, holiday season will be knocking at your door and stores will have their holiday displays in full force. First it’s the pumpkins and scary decorations for Halloween and just before we recover from …
Many people might think in business that if you blanket market your product to everyone that you’re bound to hit more people who want to buy your product or service. But that’s not the case. We look at why it is a requirement to work out your target market and ONLY market to them; saving …
We all know that shopping online has become the easy solution to suit everyone’s busy day to day lives. How is your business making sure that it has a piece of this ever growing pie? NAB Online Retail Sales Index reports that “Online retail sales increase 12.4% to $19.3 Billion in March 2016” even though this is …
You went through the Sales & Marketing process to win your customer’s business; now you need to retain them. We know that retaining an existing customer is 8-10 times more cost effective than trying to win a new one. On top of this, is the ripple effect that good versus bad customer reviews and word of mouth …
I was walking down the street when I noticed something revolutionary and I thought that has solved one product/service that has been in ultimate decline over the last few decades … Those old telephone booths … Back when I was a child my dad used to do maintenance on these phone boxes, we used them to call …
What’s the first thing a business does when they need to save money? We all know it … Cut their marketing budget! BAD IDEA. Marketing is the biggest influencer on your business and often the easiest one for people to cut not realising that through Marketing you get your leads, which turn into your customers. …
Sales, we all want them and how exciting it is when leads start coming into your business, after your Marketing finally begins to pay off, as you have mastered it. But now the real work begins … Your Follow up and closing sales! Closing is something a lot of people have trouble with and we …
Attention to detail is a key tool within any organisation! Here at Smart On Hold we strive to always pay great attention to detail – so much so that we guarantee it! Can you guarantee such things in your business? If not … Maybe these few pointers can help you and your business to do such …
It’s hard, but it’s the most important thing a company can achieve: aligning their media and messages to hit their target market or customers. Not sure where to start? Well, you should work out the following; Target Market: who is your ideal customer, work out this and then you can work out the others. Are …