Have you ever watched or heard a commercial jingle on radio or TV and it gets stuck in your head for hours or even days? This is the sign of an effective jingle.
An effective jingle has five elements, they are: short and simple, catchy, have a positive emotional appeal, a message that sums up a companies brand and a slogan line. The message has to be clear and concise and the song needs to be so catchy that it plays around and around in your head, that it leaves a mark on you.
Check out these awesome jingles that became popular to many Australians:
Bananas, Boats and Toddlers
Popular Shampoo Commercial
Down Down (Prices are down)
You will know how effective the jingle is when you consciously or unconsciously tap your toes or nod your head every time you hear it. I admit, I do that a lot. Some jingles may seem annoying for people, but this is what I call powerful advertising.