In early November, Google announced that they would slowly be making the transition to google mobile first index. This change is a response to the fact that these days, more people are searching from mobile devices than traditional desktop computers. Google’s ranking systems typically look at the desktop version of a web page’s content to …

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According to Google, thanks to the prevalence of mobile browsing, people are now living in ‘micro-moments’. Which is why micro-moments marketing strategy becomes a trend today. This means they are reflexively turning to their devices (usually their smartphones) to act on a need to learn something, do something, discover something, watch something or buy something. …

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