According to Google, thanks to the prevalence of mobile browsing, people are now living in ‘micro-moments’. Which is why micro-moments marketing strategy becomes a trend today. This means they are reflexively turning to their devices (usually their smartphones) to act on a need to learn something, do something, discover something, watch something or buy something. …
If you can think about the amount of time a caller is made to listen to your messages on hold, realising it can go up into a few minutes or longer. Even though most Staff and Directors are rushing to take the call, and have the “i must answer it in 3 rings” policy, it is …
Is your holiday marketing up to scratch? It’s the start of the final quarter of the year and before you know it, holiday season will be knocking at your door and stores will have their holiday displays in full force. First it’s the pumpkins and scary decorations for Halloween and just before we recover from …
Marketing is a crucial aspect of your business strategy. If you want to boost sales, gain customers and grow brand awareness, a well thought out marketing strategy is a must and learn marketing mistakes to avoid doing it in your business. Unfortunately, even with extensive planning, It’s all too easy to get marketing wrong. So, …
Many people might think in business that if you blanket market your product to everyone that you’re bound to hit more people who want to buy your product or service. But that’s not the case. We look at why it is a requirement to work out your target market and ONLY market to them; saving …
Here at Smart On Hold we know that the reputation of a business along with word of mouth and how people and your potential customers see you are the most important campaigns of all. Word of mouth … This used to happen in person, when people caught up with friends after having a good experience (or a …
We all know that shopping online has become the easy solution to suit everyone’s busy day to day lives. How is your business making sure that it has a piece of this ever growing pie? NAB Online Retail Sales Index reports that “Online retail sales increase 12.4% to $19.3 Billion in March 2016” even though this is …
What’s the first thing a business does when they need to save money? We all know it … Cut their marketing budget! BAD IDEA. Marketing is the biggest influencer on your business and often the easiest one for people to cut not realising that through Marketing you get your leads, which turn into your customers. …
Sales, we all want them and how exciting it is when leads start coming into your business, after your Marketing finally begins to pay off, as you have mastered it. But now the real work begins … Your Follow up and closing sales! Closing is something a lot of people have trouble with and we …
It’s hard, but it’s the most important thing a company can achieve: aligning their media and messages to hit their target market or customers. Not sure where to start? Well, you should work out the following; Target Market: who is your ideal customer, work out this and then you can work out the others. Are …