You went through the Sales & Marketing process to win your customer’s business; now you need to retain them. We know that retaining an existing customer is 8-10 times more cost effective than trying to win a new one. On top of this, is the ripple effect that good versus bad customer reviews and word of mouth …

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On hold messages can build customer loyalty when you use the right marketing message. Before we indulge you in how to earn customers loyalty through messages on hold. Listen to this. We have all been offered loyalty cards and schemes for many years. With ways to gain points to spend in store, vouchers and other …

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