As a business there are several ways for you to imprint to your clients that you care, that they matter and that they are important. One way it can be expressed is when they call in to your business through messages on hold. Their experience from the point they start dialing, to being put on …
Many people might think in business that if you blanket market your product to everyone that you’re bound to hit more people who want to buy your product or service. But that’s not the case. We look at why it is a requirement to work out your target market and ONLY market to them; saving …
Here at Smart On Hold we know that the reputation of a business along with word of mouth and how people and your potential customers see you are the most important campaigns of all. Word of mouth … This used to happen in person, when people caught up with friends after having a good experience (or a …
We all know that shopping online has become the easy solution to suit everyone’s busy day to day lives. How is your business making sure that it has a piece of this ever growing pie? NAB Online Retail Sales Index reports that “Online retail sales increase 12.4% to $19.3 Billion in March 2016” even though this is …
What’s the first thing a business does when they need to save money? We all know it … Cut their marketing budget! BAD IDEA. Marketing is the biggest influencer on your business and often the easiest one for people to cut not realising that through Marketing you get your leads, which turn into your customers. …
Sales, we all want them and how exciting it is when leads start coming into your business, after your Marketing finally begins to pay off, as you have mastered it. But now the real work begins … Your Follow up and closing sales! Closing is something a lot of people have trouble with and we …
It’s hard, but it’s the most important thing a company can achieve: aligning their media and messages to hit their target market or customers. Not sure where to start? Well, you should work out the following; Target Market: who is your ideal customer, work out this and then you can work out the others. Are …
We all love being told how great we are at something, like when a customer gives a great review about our service, we know we are doing something right and we strive for more. But what about the not so great interactions? Maybe they were out of your control, or down to a misunderstanding? Or …