In early November, Google announced that they would slowly be making the transition to google mobile first index. This change is a response to the fact that these days, more people are searching from mobile devices than traditional desktop computers. Google’s ranking systems typically look at the desktop version of a web page’s content to …
According to Google, thanks to the prevalence of mobile browsing, people are now living in ‘micro-moments’. Which is why micro-moments marketing strategy becomes a trend today. This means they are reflexively turning to their devices (usually their smartphones) to act on a need to learn something, do something, discover something, watch something or buy something. …
Some words are more persuasive than others. Experienced copywriters know how to use these words to their advantage. Here are 6 powerful marketing words that you can use to stimulate your browsers and generate more sales for your business: You and Your When it comes to reading marketing copy, people are selfish. They want to …
Kurgo, a Massachusetts-based startup that makes dog travel gear and accessories, has recently gone viral thanks to its innovative dog friendly workplace for company policies. Every Kurgo employee is allowed to bring their dog to work, and the workplace is specifically designed to accommodate their 4-legged friends. The offices have numerous dog-friendly amenities including a …
Many people might think in business that if you blanket market your product to everyone that you’re bound to hit more people who want to buy your product or service. But that’s not the case. We look at why it is a requirement to work out your target market and ONLY market to them; saving …
Want to know how to market your brand, products or services in a cost effective manner? Marketing tools and opportunities are more accessible and affordable than ever. Learn 5 x cost effective marketing techniques that can boost your brand and skyrocket your sales. 1. Optimise Your Website Ever heard of SEO? It stands for …
Here at Smart On Hold we know that the reputation of a business along with word of mouth and how people and your potential customers see you are the most important campaigns of all. Word of mouth … This used to happen in person, when people caught up with friends after having a good experience (or a …
Getting your message & music on hold phone system sorted is a great idea, but first you need to make sure that your phone system is the right one for your business. We have had a few customers ask Smart On Hold about telephone systems and whether they need to get a new one when getting …
SEO can help your business bring more traffic. Get more phone calls and increase income for your business. One way to improve the discoverability of your business is through Search Engine Optimisation (SEO). In a very basic sense, SEO is the process of helping your website get discovered on major search engines such as Google. SEO …
Phone marketing gives you a lot of options from message on hold, voicemail greetings, auto attendant, after hours message, telemarketing, ads on hold and etc. But what of people don’t know is that music can bring psychological effect to people or customers. It can break or make your business, so choose your music on hold …