Did you know that you have a targeted, low-cost and effective marketing weapon at your disposal? But chances are, you’re not using this opportunity to its full potential. We’re talking about your on hold and transfer call space. On hold marketing works every time. Seriously, if you have ever spent time and advertising money on …
Kurgo, a Massachusetts-based startup that makes dog travel gear and accessories, has recently gone viral thanks to its innovative dog friendly workplace for company policies. Every Kurgo employee is allowed to bring their dog to work, and the workplace is specifically designed to accommodate their 4-legged friends. The offices have numerous dog-friendly amenities including a …
Many businesses aren’t aware of this, but the on hold messaging space is a marketing weapon. The on hold phone message is often a customer’s first impression of a business, so it is absolutely critical that this on hold message (or music) is strategic and carefully planned. A great on hold message can generate sales, …
You went through the Sales & Marketing process to win your customer’s business; now you need to retain them. We know that retaining an existing customer is 8-10 times more cost effective than trying to win a new one. On top of this, is the ripple effect that good versus bad customer reviews and word of mouth …
I was walking down the street when I noticed something revolutionary and I thought that has solved one product/service that has been in ultimate decline over the last few decades … Those old telephone booths … Back when I was a child my dad used to do maintenance on these phone boxes, we used them to call …
It’s hard, but it’s the most important thing a company can achieve: aligning their media and messages to hit their target market or customers. Not sure where to start? Well, you should work out the following; Target Market: who is your ideal customer, work out this and then you can work out the others. Are …
In business we all know that you need to know who your “avatar” or target audience is, this is then what you use and aim all of your marketing at. I have a prime example of how this has happened to myself, turning a regular letter into something quite special … When I was checking …